Video Creation: Pricing
Productions, Inc. delivers the highest quality video at the most
The cost of a video
can vary significantly, depending on a number of factors. However,
we have attempted to provide a basic guideline for determining how
much you should budget.
Rule of Thumb
There are many
types of videos, each
requiring a different set of assumptions regarding the costs
involved in producing them. As a general rule, marketing videos
(product demos, company overviews) cost $2,500 to $4,500 per
finished minute. Training videos, which are often longer but with
less “razzle dazzle,” usually cost $1,500 to $3,000 per finished
minute. Finally, video produced for broadcast commercials usually
cost $7,000 - $10,000 per finished minute.
Apples to Apples
The world of video production can be
confusing and frustrating as you attempt to compare one provider’s
price to the next. There are, unfortunately, few pricing standards
in video production and rapidly changing technology only exacerbates
the issue. Remember that you are the client and deserve a clear,
detailed description of what is being provided by your video
Below is an overview of the main
cost drivers for video production. Having answers regarding your
needs in each of these areas will allow for a more accurate quote.
If you aren’t sure what you require, feel free to
contact one of our video
consultants to help you determine the best solution for your video
– Is your video aimed at customers or is it for internal use?
Generally, sales/marketing videos require higher production values
than internal communications and training videos.
– Obviously, the longer the video, the more it costs. Most companies
overestimate the amount of time needed to communicate their message.
Even the most complex business can be summarized in two to three
minutes. Any longer and you will likely lose your audience.
– The script includes the words you
will hear and the images you will see in your video. You can often
save money by writing your own script, although not all production
companies allow you to do so. RCP Productions, Inc. does! However,
it is important to understand that writing a quality script requires
a significant amount of time, along with strong marketing and
creative skills. We provide script writing tools, guides and
examples to help you with this critical video production step.
– A professional narrator can enhance the quality of your video
significantly by conveying your message in the style you require.
– Your video may call for an
on-camera host or professional actors in dramatizations. However, to
save costs, many non-speaking, on-camera roles can be filled by
employees or others.
– As a general rule, each three to five minutes of video requires a
full day of field production, depending on the type of video.
Professional production companies assume at least two-person crews
and may require additional staff and equipment based on the
requirements of the shoot. Some shoots require a second or third
camera, especially ones capturing a live event. Videos requiring
more than one location will require additional days of field