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Video Creation: Pricing


RCP Productions, Inc. delivers the highest quality video at the most affordable prices.


The cost of a video can vary significantly, depending on a number of factors. However, we have attempted to provide a basic guideline for determining how much you should budget.

Rule of Thumb

There are many types of videos, each requiring a different set of assumptions regarding the costs involved in producing them. As a general rule, marketing videos (product demos, company overviews) cost $2,500 to $4,500 per finished minute. Training videos, which are often longer but with less “razzle dazzle,” usually cost $1,500 to $3,000 per finished minute. Finally, video produced for broadcast commercials usually cost $7,000 - $10,000 per finished minute.

Apples to Apples

The world of video production can be confusing and frustrating as you attempt to compare one provider’s price to the next. There are, unfortunately, few pricing standards in video production and rapidly changing technology only exacerbates the issue. Remember that you are the client and deserve a clear, detailed description of what is being provided by your video production partner.

Cost Drivers

Below is an overview of the main cost drivers for video production. Having answers regarding your needs in each of these areas will allow for a more accurate quote. If you aren’t sure what you require, feel free to contact one of our video consultants to help you determine the best solution for your video needs.

Audience – Is your video aimed at customers or is it for internal use? Generally, sales/marketing videos require higher production values than internal communications and training videos.

Length – Obviously, the longer the video, the more it costs. Most companies overestimate the amount of time needed to communicate their message. Even the most complex business can be summarized in two to three minutes. Any longer and you will likely lose your audience.

Script Development – The script includes the words you will hear and the images you will see in your video. You can often save money by writing your own script, although not all production companies allow you to do so. RCP Productions, Inc. does! However, it is important to understand that writing a quality script requires a significant amount of time, along with strong marketing and creative skills. We provide script writing tools, guides and examples to help you with this critical video production step.

Voiceover – A professional narrator can enhance the quality of your video significantly by conveying your message in the style you require.

On-Camera Talent – Your video may call for an on-camera host or professional actors in dramatizations. However, to save costs, many non-speaking, on-camera roles can be filled by employees or others.

Field Production – As a general rule, each three to five minutes of video requires a full day of field production, depending on the type of video. Professional production companies assume at least two-person crews and may require additional staff and equipment based on the requirements of the shoot. Some shoots require a second or third camera, especially ones capturing a live event. Videos requiring more than one location will require additional days of field production.





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